Edu Couchez Design
Long time ago, When friends and family asked me what my job was about, I didn’t know what to say. UX or Product Design weren’t even defined fields back then. I usually replied, ‘applying common sense to web design.’
From Webmaster to UX and Product Designer
Back then design approach was the usual blend of creativity, experimentation, technical limitations. Multiple image slices were used as masonry to design elements and small “GIF spacers” to control layouts. I was a time when testing results on different web browsers was essential due to the lack of standards, and designs leaned toward naïve skeuomorphism.
Related Skills
HTML
CSS
SASS
Javascript
Visual Basic.net
Visual Studio
Dream Weaver
Photoshop
MS Access
SQL Server
Data Queries
Flash
XML
XML Schemas
XSL
XSLT
Influence of Conferences and Studies
Related Studies and Events
Microsft TheMIX 2007 - Las Vegas
Designertopia London 2008
La Salle
Javascript
Silverlight and WPF Projects
Related Studies and Events
Microsft TheMIX 2007 - Las Vegas
Designertopia London 2008
La Salle
Javascript
Remote and Team Leadership
With a programming background, I manage local and remote development teams effectively, coordinating across time zones and understanding developers’ needs. My involvement in Toastmasters International sharpened my communication and leadership skills, helping me articulate ideas, foster dialogue, and inspire collaboration.
Empathetic communication enables me to lead projects, guide multidisciplinary teams, and align stakeholders, creating a productive and problem-solving environment.
Related Studies and Events
Microsft TheMIX 2007 - Las Vegas
Designertopia London 2008
La Salle
Javascript
UX Design Process
My UX approach focuses on human psychology, aligning with perceptual biases and cognitive limits. Books like Designing with The Mind in Mind by Jeff Johnson and Visual Thinking for Design by Colin Ware have been influential in my methodology.
Good usability design incorporates these principles to create intuitive experiences, following Jesse James Garrett’s The Elements of User Experience, which still defines essential layers for digital products.
Jetlease Container Tracking App
Jettainer, a Lufthansa subsidiary, needed an updated version of Jetlease, their ULD tracking software, involving a refreshed interface, new features, and improved technology.
A ULD (Unit Load Device) is critical for air transport, securing cargo, mail, and baggage. Integrated with the aircraft’s Cargo Loading System (CLS), ULDs are regulated to ensure flight safety. Jettainer’s management ensures that ULDs meet safety and airworthiness standards, supported by Jetlease for efficient tracking and management.
Strategy
To ensure user-friendliness, I studied Jettainer’s detailed documents, including the app’s background, technical specs, and previous user manual. This helped me visualize and structure the app for user needs.
Related Skills
SCSS
Word Press
SASS
Wix
Javascript
Framer
VS Code
React
Angular
HTML
Interactive Design
CSS
Scope
I analyzed the old version to identify strengths and areas for improvement. Collaborating with developers and the client, I tested new features to ensure alignment with project goals and user expectations.
Related Skills
SCSS
Word Press
SASS
Wix
Javascript
Framer
VS Code
React
Angular
HTML
Interactive Design
CSS
Structure
I created Diagrams and flowcharts mapping the content hierarchy and information architecture, guided by operator interviews. Initial interactive wireframes were developed to test user flow and scenarios, ensuring intuitive navigation.
Related Skills
SCSS
Word Press
SASS
Wix
Javascript
Framer
VS Code
React
Angular
HTML
Interactive Design
CSS
Skeleton
With deeper insights, I refined layouts, UI positioning, visual hierarchies, and user behavior insights. This phase included mockups and prototypes using Indigo by Infragistics for accurate representation.
Related Skills
SCSS
Word Press
SASS
Wix
Javascript
Framer
VS Code
React
Angular
HTML
Interactive Design
CSS
Surface
Finally I developed all possible screens and user cases, delivering detailed prototypes and a comprehensive Design System. These provided developers with clear design and interaction guidelines, ensuring consistency.
Related Skills
SCSS
Word Press
SASS
Wix
Javascript
Framer
VS Code
React
Angular
HTML
Interactive Design
CSS
“Books became my mentors, laying the groundwork for UX and Product Design.” I found clarity in influential works on usability and strategic design, bridging user needs with business objectives—the essence of Product Design.
100 Things Every Designer Needs to Know About People
by Susan Weinschenk
Weinschenk’s book combines psychology and design, examining how human behavior, perception, and cognition impact design. Each chapter provides insights to enhance design choices, making 100 Things a valuable resource for UX/UI professionals.
Don’t Make Me Think
by Steve Krug
Krug’s Don’t Make Me Think is a practical guide on web usability, emphasizing that websites should be easy to navigate with minimal user effort. Using humor and simple language, Krug shares core usability principles, making it a staple for designers and developers.
The Design of Everyday Things
by Don Norman
Norman’s The Design of Everyday Things is a seminal text in user-centered design. He examines why some products feel intuitive while others frustrate users, emphasizing affordances, signifiers, and feedback to help users navigate products.
The Inmates Are Running the Asylum
by Alan Cooper
Cooper’s The Inmates Are Running the Asylum emphasizes the need for user-focused design over technical priorities. His “personas” concept guides teams to create intuitive experiences by prioritizing empathy and usability.
Related Skills
Adobe XD
Figma
Mind Mapping
Wireframing
Prototyping
Balsamiq Wireframes
Figma
Pro Expertise: Worked on it since version 1.
Mid to Pro Expertise: Latest in the shifting to
Pro Expertise: Years on delving on mind-maps to visualising and managing abstract ideas.
Pro Expertise: Years using wireframing as a means to distribute and managing complex
Pro to Expertise:
Pro to Expertise:
Pro to Expertise: